product design & strategy
product design & strategy
UX design for machine manufacturers
A modern machine that minimizes the need for training and that stimulates correct user behavior: wouldn’t that be nice?
To achieve this, you need to look at both hardware and software design. When done well, it not only makes for happy operators, but will benefit your business, too.
“We got what we hoped for: that we can guide an operator better during their work.”
Frank van der Velden, Fuji Seal
Working together
Innovation is a team effort, and I am here to support your R&D team every step of the way.
Through collaborative ideation sessions, design sprints and prototyping workshops, I facilitate the co-creation of innovative solutions that address the evolving needs of your customers.
Working together
Innovation is a team effort, and I am here to support your R&D team every step of the way.
Through collaborative ideation sessions, design sprints and prototyping workshops, I facilitate the co-creation of innovative solutions that address the evolving needs of your customers.
“Franziska taught us to look at our machines in a different way. Things like ‘using a soft line’ or ‘creating a roller coaster for the eye’ suddenly become important and make sense.”
Pim de Rue, R&D engineer
Design strategy
Design is more than just aesthetics – it’s a powerful tool for shaping the future of your business.
In a rapidly changing market landscape, design thinking helps to focus on what’s important for your customer, to your users and your business.
“It felt incredible being able to gather and bundle so much information in such a short time.
I was immensely proud to see the results: the essence of what we have, what we want to achieve and what is best for everyone.”
Geert Brookman, Repak
Want to know what I can do for you?
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product design & strategy